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eComm Masterclass: Measuring Incrementality
How incrementality helps measure the true impact of marketing spend w/ Maor Sadra CEO at Incrmntal
SESSION: The Art & Science of Proper Attribution & Incrementality | Thomas Hopkins (MasterClass)
Cassandra Case Study - How to increase Conversions by +13% using the same budget
Checkout Optimisation Masterclass
eComm Masterclass: What is Profitability, Actually?
Do You Even Lift? Incrementality & Lift Testing Explained - Teresa Lewis, Adobe
4 challenges of MMM based incrementality models and how to mitigate them
Rory Sutherland - Behavioural Economics for eCommerce/Retail - Re:commerce 2023
Performance Marketing Masterclass with Groupon
OMR Digital Masterclass: Death by a Thousand Clicks | Optimize Shopping Ads for Business Growth
How To Stabilize Your Ecommerce Growth